Newsletters done right Advanced

A newsletter goes to many people at once, so the rules are stricter: consent, easy unsubscribe and low complaints.

Before you start

• The Grok Bot app, installed and signed in. New? See where to download it and installing and signing in.
• A sending service or newsletter tool.

1. Only email people who said yes

Build your list from people who signed up. Don't add customers or contacts without permission.

2. One-click unsubscribe

Google requires bulk senders to support one-click unsubscribe for marketing mail (using the List-Unsubscribe headers) and to honor unsubscribes within 2 days. Most newsletter tools do this for you; check it's on.

3. Keep complaints low

Google asks senders to keep spam complaint rates below 0.3%. Send only what people expect, at a steady pace.

4. Steps

1. Pick a newsletter tool or sending service.
2. Set up your domain (SPF, DKIM, DMARC).
3. Add a signup form with clear wording.
4. Have your bot draft each issue for you to edit.
5. Send a test to yourself, then to the list.

5. Where the bot helps

Drafting, proofreading and summarizing what you did this month. The send itself should be your decision.

Facts about the Grok Bot app come from Cursor's official Grok Bot documentation. Docs: Google email sender guidelines. Menus and services change; if something looks different, check the official docs or ask your bot.